Driving innovation through product vision, user-centered design, cross-functional alignment, and measurable business impact.
I’ve led the development of innovative products and platforms that solve real-world problems, deliver measurable value, and drive impactful results. From creating scalable SaaS solutions to leveraging AI to further automate capabilities, my work spans industries and technologies, with a strong focus on aligning customer needs with business objectives. Each of my career experiences reflects my commitment to driving product vision, managing cross-functional team delivery, and releasing data-driven solutions.
2022 – Current | Advisor – Product Management | Perception Grid
3D Content and Workflow Management
What it is: A startup developing a platform for 2D and 3D file management, focused on delivering scalable, user-centered features to align with evolving customer and business needs in multiple industries.
What I do:
- Guides product management best practices, providing strategic insights on vision, prioritization, and execution while actively shaping product direction.
- Collaborated with founding team to define the product vision and three year roadmap, developing a comprehensive product overview that outlined core features, customer value, and success criteria.
- Rebuilt and structured the product backlog, aligning technical dependencies with prioritized features to optimize time to market.
2023 – 2024 | Technical Product Manager | Microsoft
User Feedback and Content Authoring Products
What it was: Two product areas managed: A user feedback product area and data pipeline supporting user feedback management within the Microsoft Learn ecosystem; and a standalone content authoring tool with built-in, real-time patterns and rules, designed to improve workflow efficiency and content quality for technical creators, with piloted AI features.
What I did:
- Spearheaded product development for both the User Feedback Platform and the Content Authoring Tool, collaborating with engineering and stakeholder teams to align on business goals and technical constraints.
- Developed and prioritized product backlogs, managing feature development and release planning with multiple teams and stakeholders.
- Partnered with the data engineering team to define the data pipeline and establish telemetry KPIs, enabling actionable insights and performance tracking for both products.
- Delivered product vision, roadmaps, and detailed technical requirements, securing organizational alignment and engineering resources.
- Launched the Content Authoring Tool, achieving a 30% improvement in content quality, a 10% reduction in authoring time, and a 100% CSAT score.
- Integrated Agile/Scrum practices into product planning and sprint execution to ensure compliance with privacy, security, and scalability standards.
2020 – 2022 | Senior Technical Program Manager | Amazon AWS
Unified Telephony and Communications Services, AWS Enterprise Engineering
What it was: Part of the AWS Enterprise Engineering organization, a global telephony service with four distributed service architectures, built to support Amazon’s worldwide workforce. During the COVID-19 pandemic, user demand surged, driving immediate operational service improvements.
What I did:
- Product Vision and Road mapping: Defined the vision and roadmap for a scalable, secure, and user-friendly telephony platform to replace outdated legacy systems, aligning organizational needs with cutting-edge cloud-native technologies.
- Feature Development and User-Centric Design: Analyzed employee feedback to prioritize intuitive interfaces, seamless device integration, and robust call management features, ensuring the platform addressed key user needs.
- Technology Scouting: Partnered with engineering to evaluate and integrate advanced cloud-native solutions, ensuring scalability and seamless workflow integration.
- Partner Management: Collaborated with key partners, including Oracle, Polycom, Cisco, and AudioCodes, to align infrastructure and product capabilities with the platform’s vision, ensuring seamless integration and operational excellence.
- Operational Wins with Data: Established operational service health data by 100% with real-time monitoring, alarms and dashboards representing infrastructure and usability across seven global regions, reducing downtime and enabling proactive issue resolution.
- Cost Efficiency: Delivered $6.2M in cost savings by replacing legacy telephony hardware and software with modern, scalable alternatives.
- Impact: Launched a secure, scalable, and user-focused telephony platform, meeting the needs of hundreds of thousands of Amazon employees and positioning the infrastructure for long-term growth.
2019 – 2020 | Principal Program Manager | StratusCore (now Ravel)
Virtual Studios for Cloud-Enabled Content Creation
What it was: StratusCore was a SaaS platform providing secure cloud and hybrid workflow orchestration for VFX and AI content creation. It offered a marketplace of content tools, usage-based graphics-powered workstations, rendering solutions, and collaborative workflows tailored for the Media & Entertainment industry.
What I did:
- Analyzed product data to define new product objectives and delivered 150+ platform feature enhancements, including front end UX, rendering services and infrastructure updates and bug fixes, significantly improving stability and performance.
- Automated ISV partner onboarding experience, increasing marketplace sales by 20%.
- Partnered with UX/UI team to redesign user workflows, simplifying onboarding and enhancing the user experience.
- Managed the infrastructure migration from an on-prem datacenter to Azure, reducing OpEx costs by 45%
2008 – 2019 | Founder, Principal Consultant | Enterprise Cloud Consulting Group
SaaS Product Management Consultancy
What it was: A consultancy I founded, specializing in SaaS product management for startups and Fortune 100 companies in the Media & Entertainment industry. Leveraging my extensive industry connections, I identified and partnered with innovative clients to drive strategic initiatives and product excellence.
What I did:
- Partnered with SaaS startup StratusCore, to expand SaaS platform capabilities, increasing functionality by 70% and growing active users by 40%.
- Consulted with Comcast Xfinity backend, VIPER infrastructure services product and program teams, to deliver quarterly roadmaps and dashboards for a $5B cloud portfolio, enhancing transparency and investment prioritization.
- Worked with SaaS Startup, Equilibrium, to define and launch an enterprise video asset management platform, increasing company revenue by 40% and productivity by 35%.
- Delivered Agile/Scrum frameworks, technical improvements, and GTM strategies across multiple client engagements, transforming product lifecycles and business operations.
2017 – 2018 | Program Manager, TAC Customer Enablement | Cisco
Cisco Spark Cloud Collaboration Product Launches
What it was: Cisco Spark, a Cloud Collaboration platform valued at $10 billion, enabled API integrations with major partners (Apple, Google, and Microsoft) to enhance customer enablement and refine collaboration services. The product area focused on improving customer experience, reducing costs, and driving product readiness across global teams.
What I did:
- Strategic Launch Coordination: Supported global product launches, streamlined feature definition of done processes and enhanced collaboration automation capabilities.
- Cross-Functional Alignment: Built relationships with Cisco TAC teams and global cross-functional groups, including Product, Engineering, Marketing, and Customer Support, to develop customer enablement initiatives that refined the user experience.
- Agile Product Readiness: Monitored Spark feature releases through Scaled Agile meetings, coordinated product readiness documentation, and enhanced serviceability using Agile practices.
- Data-Driven Insights: Analyzed Salesforce and CRM data to measure product performance, transforming metrics into actionable recommendations for engineering teams to improve usability and customer serviceability.
2015 – 2016 | Chief Product Officer | FuriousM, Startup
SaaS VR Content Management and Distribution
What it was: A start up developing a groundbreaking SaaS platform designed for virtual reality and 360VR content creators, combining cross-platform compatibilities to streamline immersive content creator workflows, target new audiences, and capture user engagement to content.
What I did:
- Strategic Leadership: Initiated product strategy and led Agile/Scrum planning, collaborating with a team of 40 engineers, AR/VR content creators, and omni-channel marketing experts. Scoped, defined, and delivered software development by managing technical discussions with data architects, engineers, and design teams.
- Data-Driven Product Development: Developed product use cases, PRDs, and competitive/market analysis. Defined roadmap and analytics efforts by creating data models and KPI metrics to capture user engagement, social media activity, and digital asset metadata, enabling developers to refine algorithms.
- MVP Debut with High-Profile Launch: Partnered with stakeholders to align product strategy with market needs and investor expectations, debuting the platform MVP with Defrost, a 360VR sci-fi episodic app, at the 2016 Sundance Film Festival. The launch showcased the platform’s ability to personalize user engagement and establish its credibility and market potential.
2011 – 2015 | Founder, Head of Product Portfolio | Land & Garden
E-Commerce Retail Lifestyle Startup
What it was: A curated e-commerce platform designed for outdoor living enthusiasts, offering garden tools, furnishings, and nature-inspired decor paired with inspirational lifestyle content to engage sustainability-conscious and design-focused consumers. (Site was at www.landngarden.com, company was acquired.)
What I did:
- Successfully bootstrapped and founded the startup, defining and executing the company mission, product vision and roadmap, blending data-driven insights with trend analysis to curate a catalog of over 700 products and create a mobile-first, content-driven e-commerce experience.
- Developed a comprehensive data strategy to optimize product offerings, pricing, and sales performance, leveraging Google and Bing SEO insights to enhance the customer experience and personalization.
- Managed an Agile team to design and implement web services and e-commerce solutions, overseeing infrastructure, front-end software, back-office systems, marketing analytics, and logistics.
- Boosted revenues by 300% by analyzing competitive pricing and product data across 3rd party platforms, ensuring LAND & GARDEN remained competitive and relevant.
- Launched shared services with manufacturers to automate ordering and shipping, reducing delivery times by 100% and improving operational efficiency.
2008 – 2011 | Vice President of IT, Product Management | Deluxe Media Entertainment
IT Product Portfolio, Early Cloud Digital Services
What it was: Hired to own and optimize the product and software portfolio serving enterprise users of the North American divisions of Deluxe Digital Media. Deluxe is a leading provider of end-to-end services for the media and entertainment industry, specializing in content distribution, localization, mastering, and services for streaming, broadcast, mobile, and theatrical content.
What I did:
- Aligned multi-stakeholder initiatives across 8 corporate business units generating $40M in revenue, while managing an enterprise IT portfolio valued at $4M and guiding over 100 cross-functional resources and stakeholders.
- Established a Product Management organization and drove software improvement and automation initiatives, reducing cost defects by over 50% YoY, contributing to $1.51B in corporate revenues by 2011.
- Defined and launched a secure business intelligence portal with financial and operational metrics, streamlining decision-making for executives and stakeholders.
- Served as an Executive Steering Committee member, developing end-to-end requirements and overseeing the migration of digital asset management and supply chain workflows to the cloud.
1992 – 2008 | Product Management & Operations Career | Media and Entertainment Industry
Video on Demand Service, Digital Signage Service, Streaming Media Evolution, Consumer Interactive Media Products
What it was: A decade of pioneering contributions to media and entertainment technologies, driving innovation in video streaming, interactive media, digital signage, and content delivery systems for industry-leading organizations like NBC.com, The Walt Disney Company, RealNetworks, and Deluxe Media Entertainment (formerly Ascent Media).
What I did:
- Innovation in Media: Spearheaded groundbreaking products such as Disney’s MovieBeam Video-On-Demand set-top-box service, which launched within a year and achieved a $48M market valuation, and the NBC Olympics CD-ROM, which integrated live event data for an immersive audience experience.
- Product Vision and Leadership: Led the product design and delivery of digital signage systems for Deluxe, enabling targeted content delivery to over 2,000 medical offices nationwide, and launched Nokia’s first global product website at Luminant Worldwide (Free Range Media).
- Streaming Media Expertise: Advanced video streaming quality as Technical Product Marketing Manager at RealNetworks, collaborating with codec engineers, technology partners, and C-level customer executives to optimize encoding tools and influence the future of online media.
- Interactive Media Education and Development: Contributed to digital interactive experiences at NBC.com for NBC Olympics, Saturday Night Live, CNBC and NBC Sports, showcasing innovation in consumer product development and interactive storytelling. Designed and taught the first Digital Interactive Media course at New York University’s Undergraduate Department of Film and Television.
- Team and Stakeholder Collaboration: Managed cross-functional teams of engineers, designers, and business leaders, ensuring seamless integration of technology, content, and customer needs in each career experience.
Career Impact 1992-2008:
- Set a foundation for the next generation of interactive and immersive content experiences, blending technology and creativity to deliver impactful results.
- Established industry standards for video streaming, content management, and digital media delivery, contributing to the early evolution of today’s multimedia landscape.
- Enhanced audience engagement through transformative media solutions that reached millions of users across platforms like NBC.com, MovieBeam, and RealNetworks.
